The College of Science organizes a Workshop on Digital Marketing

The Vice-Dean's Office of the College of Science for Graduate Studies and Scientific Research, represented by the Innovation and Entrepreneurship Unit and in collaboration with the Department of Computer Science and Information, organized a workshop titled “Digital Marketing”. 

The workshop was delivered by Ms. Hajar Al-Mujahed, and focused on how to qualify trainees and aspiring entrepreneurs with essential digital strategies and tools to launch, grow, and sustain their business projects in today’s competitive market.

Participants were introduced to modern digital marketing strategies that help entrepreneurs and owners of small and medium enterprises expand their reach both locally and globally through digital platforms.

The workshop covered key topics such as:

• Core concepts and main digital marketing channels (websites, social media, email marketing)

• Search Engine Optimization (SEO), including how search engines work and how to use keywords to improve visibility

• Policies and best practices for effective digital marketing

The session concluded with practical project demonstrations and an open discussion to address participants’ questions and inquiries.