1. To encourage faculty members and students to excel, innovate and compete;
2. To upgrade the value of both scientific research and innovation in line with the priorities of development;
3. To encourage faculty members and researchers to publish in high impact scholarly journals and periodicals;
4. To encourage faculty members to disseminate knowledge internationally;
5. To contribute in improving the university’s academic reputation and to initiate a leading role in the world;
6. To highlight the importance of involving students in research.
